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Title: Patterns of Entrepreneurship
In Pattern of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a prctitioner’s pint of view, and equip you with the skills, tools, and framework you need to succeed.
ISBN: 0-471-73750-X
Author: Jack M. Kaplan
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